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Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Research papers

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital
Author: Jake Beniflah
Company: The Center for Multicultural Science
June 20, 2022
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Citation

Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/brands-deserve-better


Magazines

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009
Author: ESOMAR B.V.
August 1, 2009
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Citation

B.V., E. (2009a, August 01). Research World (July/August 2009). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2009-


Magazines

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004
Author: ESOMAR B.V.
December 1, 2004
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Citation

B.V., E. (2004a, December 01). Research World (December 2004). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-world-december-2004-